The Weather Channel (TWC) is an American basic cable and satellite television channel that is owned by The Weather Group, LLC, a subsidiary of Entertainment Studios.The channel’s headquarters are located in Atlanta, Georgia. Launched on May 2, 1982, the channel broadcasts weather forecasts and weather-related news and analysis, along with documentaries and entertainment programming related to weather. A sister network, Weatherscan, is a digital cable and satellite service that offers 24-hour automated local forecasts and radar imagery.
The Weather Channel’s former parent company, The Weather Company (part of IBM since 2016), also provides forecasts for terrestrial and satellite radio stations, newspapers, mobile apps and websites, including an extensive online presence at weather.com.The Weather Channel continues to license its brand assets and weather data from IBM.
As of September 2018, The Weather Channel was received by approximately 79.128 million households that subscribe to a pay television service throughout the United States
Weather forecast programming made up TWC’s entire schedule prior to its incorporation of weather-related original programming – referred in network promotional materials and press releases as “long-form programming” – in 2000 (with few breakaways from its forecast programs prior to then, outside of educational program The Weather Classroom, an original program produced as part of the cable television industry’s Cable in the Classroom initiative). The number of hours devoted to TWC’s in-studio forecast programs have steadily eroded since then. The network’s live studio programs are aired regularly from 5:00 a.m. to 8:00 p.m. Eastern Time on weekdays and 6:00 a.m. to 1:00 p.m. Eastern Time on weekends and holidays. AMHQ airs weekdays between 5:00 and 9:00 a.m. Eastern Time; these are followed by The Weather Channel’s flagship program, Weather Center Live which is aired from 9:00 a.m. to 5:00 p.m. Eastern, and the network’s evening program, Weather Underground, which airs from 5:00 p.m. to 8:00 p.m. Eastern. On weekends, AMHQ is aired from 6:00 a.m. to 9:00 a.m., followed by Weekend Recharge from 9:00 am to 1:00 p.m. On April 21, 2018, Weekend Recharge began airing for an additional hour until 1:00 p.m. EST, following the previous week’s TV end to Weather Geeks, which is now done in the form of a podcast.